Innovation at ICI

Market-driven Innovation

Innovation gives ICI the competitive edge in the marketplace. And in India, ICI leverages Science & Technology capabilities to deliver market led innovation, world-class operational and SHE excellence and cost effective new investment.

The innovation process linking consumer and customer understanding to technological know-how and its deployment for creating value for customers and shareholders continues to make good progress year after year.

The prime focus areas for innovation remained introducing new products and brands, relentlessly improving operational excellence and improving cost competitiveness.